Description
Search Engine Optimization (SEO) is one of the most important considerations for any business to rank the web pages in search engines like Google and Bing.
SEO is a most challenging and rewarding marketing discipline in order to own, manage, monetize, or promote online content via Google Search.
SEO is one of the most highly paid online skills under digital marketing because of the increase in traffic and sales it can deliver to a business, and the demand for this skill is only getting bigger!
Google alone gets 3.5 billion searches every day. So exceptionally similarly as web crawlers have become necessary to our lives, along these lines, as well, has it become essential to numerous business advertising methodologies. As a matter of fact, organic inquiry is viewed as the most noteworthy ROI channel by 49% of advertisers.
E-Learn Programming Brings a world-best SEO course with 100+ hours of in-depth training with a core practical approach that covers 99% of the Google Search engine factors until the recent Google Algorithm update.
By taking this SEO Training to Rank your business pages #1 in Google to generate organic traffic.
Why Should You Learn SEO ?
| Website Visibility | Search engine optimization (SEO) increases a website's exposure in search engine results, which in turn increases the site's organic traffic and overall online presence. |
| Cost-Effectiveness | When compared to traditional forms of advertising, SEO's ability to bring in qualified visitors at low cost is hard to beat. |
| User Experience | The goal of search engine optimization (SEO) is to increase both the usability and popularity of a website by improving its interaction with its visitors. |
| Competitive Advantage | By employing efficient SEO tactics, you can rise above rivals in search engine results. |
| Long-Term Benefits | Long after initial adjustments have been made, they may still be bringing in traffic. |
| Insights into Audience | Analytics and search engine optimization technologies help businesses better understand their target audiences and tailor their marketing strategies accordingly. |
| Global Reach | Using search engine optimization (SEO), your website can reach people all over the world. |
| Mobile-Friendly Optimization | Websites that are optimized for search engines are more likely to be designed with mobile users in mind. |
| Brand Credibility | A high search engine ranking increases users' confidence in your brand. |
| In-Demand Skill | Work in digital marketing and website optimization are two fields where SEO expertise is in demand. |
SEO Syllabus
- Internet and Search Engine Basics
- Internet Marketing
- Importance of Internet Marketing
- Types of Internet Marketing Methods
- Importance of Search Engines
- SEO is an Art or Science
- How did the search engine work?
- Understanding the SERP
- Using Search Operators
- Google Search Engine Architecture
- Search Engine Algorithms
- Google Algorithm Updates
- Page Rank Technology
- Panda Update and its Importance
- Latest Updates about SEO Algorithms
- Google Web Masters Tools
Keywords Research and Analysis
- Introduction to Keyword Research
- Business Analysis
- Types of Keywords
- Keyword Research Methodology
- Keywords Analysis Tools
- Competition Analysis
- Preparing a Keyword List for Project
- Localized Keywords Research
On-Page Optimization (Onsite)
- Basics of Website Designing / Development
- Essentials of good website designing
- HTML Basics for SEO
- Usability and User Experience in Website
- Onsite Optimization Basics
- Importance of Domain Names and Value
- Domain Selection
- Website Structure and Navigation Menu Optimization
- Coding Best Practices
- Filename Optimization
- Title Tag Optimization
- Keywords
- Keyword Density Analysis
- Keywords Research in Various Search Engines
- Meta Tags
- Meta Tags Optimization
- Headers Optimization
- SEO Content Writing
- Optimizing SEO content
- Page Speed Optimization Tool
- Anchor Links Optimization
- Internal Link Strategy
- Iframes / Frames effects on SEO
- Header and footer
- Header optimization with tag line or catch line
- Footer Optimization
- Creating an HTML and XML sitemaps
- URL Rewriting Techniques (301, 302)
- Canonical / 404 Implementation
- HTML Validation using W3C
- Google SEO Guidelines
- Search Engines V/S directory
- Major search engines and directories
- Google Page Rank
- Google Sandbox effect
- Website Architecture
- Hosting Selection
- How the Search Engine works
- Heat map of Home page
- Description
- Creating Robots file
- Creating sitemaps
- Image tag optimization
- Image Importance
- Anchor Text
- URL renaming/re-writing
- Google webmaster tools
- Yahoo Feed Submission
Keywords Research and Analysis
- SWOT Analysis of Website
- Target segmentation
- Keyword Research
- Competitor Analysis
- Finding Right Appropriate
Off Page Optimization
- Submission to search engines
- Introduction to Offsite Optimization
- Local marketing of websites depending on locations
- Promoting Subsequent pages of the website
- Black Hat / White Hat / Grey Hat SEO
- Submission to Relevant Directories
- Linking Building Methodology
- Types of Linking Methods
- Free Links / Paid Links
- Directory Submission
- Blog Submission
- Free Classifieds
- Forums
- Forum Signatures and Commenting
- Press Releases
- Video Optimization
- Link Building
- How to promote the home page
- Directory Submissions for SEO
- Social Bookmarking
- Local Business Listing (Local SEO)
- Classifieds Posting
- Using Blogs for SEO
- Blog Commenting
- Press Release Submission
- Article Submissions
- Video Submissions
- Social Media Optimization Techniques (Basics)
- RSS Feeds Submissions
- Tracking the Links and Page Rank
- Question and Answers
Dynamic Website SEO
- Difference between Dynamic and Static Sites
- SEO for Word press (SEO Widgets)
- SEO for Joomla ( Joomla SEO Plug-in)
- SEO for BlogSpot
- How to optimize the Flash Websites
Google Adsense
- Google Ad-sense Training
- Affiliate Marketing Training
- Google Analytics Training
- Social Media Optimization (SMO) Training
- My space Training
- Creating Buzz Training
- Face book Training
- Twitter Training
- Linked in Training
- Developing Marketing Strategies for SMO Training
- URL Shortening Tools
- Using Tools and Applications for SMO
- Social Bookmarking Training
- Viral Marketing For Youtube
Reports and Management
- Website Position Analysis in various search engines
- Introduction to Google Analytics in details
- Installing Google Analytics
- Basics of Google Analytics
- Visitors Reports
- Geographic Reports
- Traffic Sources Reports
- Keywords Reports
- Your Goals and Conversions
What You Will Learn?
- Introduction to search engine optimization (SEO).
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Practical steps to do complete SEO for a new website or existing website and rank it on Google
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Make your website load fast in less than 1 second & increase sales/conversions by 200%Learn how to find a niche for your blog or website in 2022.
- How to research and select appropriate keywords
- How to write quality and engaging content for SEO which can really rank in Google searches
- How to successfully integrate search keywords within your website
- How to optimize each page of your website step-by-step.
- How to create an effective Page Title
- How to create an effective and optimized META Description
- How to create an effective and optimized META Keywords
- Overview of various important search engines and
- How to submit your site to important search
- How to submit your site to crawler-based search
- An overview of what search engines consider to be "spam".
- Web design elements to avoid ensuring your site is search engine
- How to monitor your search rankings and site
What benefits will get?
- Project Based Learning: From Making Your Website to Marketing it, you will do it all with our guidance
- Community-Based Learning: So that you can enable learning capability with an environment of team
- Application Oriented: Apply what you learn on weekly basis and explore new things
- Unmatched Support System: Clear your doubts 24X7 in the student peer group. After each chapter clear your doubt in a session specially designed for that
- Lifetime Community Support: Even if you complete your course we will be supporting you with your doubts for a lifetime
- Mentorship lead program: Get amazing mentorship from experienced mentors in your career so you can excel yourself
- Career & placement assistance: We assist you in everything in your career and we provide Internship opportunities as well
- Business assistance: We support you in your beautiful initiative in terms of knowledge and connections so that your journey can be easier
- Updated Course: We update our course each and every year so that our students get only what things are working right now
- Marketing Psychology: Apart from tips and tricks we focus on marketing psychology as well so that our students have an edge over others
- Student First Approach: We are a student-friendly institute and your query is our first priority even after you finish the course
- Critical Thinking: We have added critical thinking as a module so that you don’t freeze while taking a decision
- Problem Solving: We have added a problem-solving module to teach different tactics of dealing with day-to-day hurdles
- Industry First Approach: We always introduce and train our students with all the latest ongoings in Industry
- Premium E-book,Videos and Podcasts: We are also giving students premium digital content such as E-book, videos and Podcasts
Course Duration & Access
- Course Duration
- 950+ Lectures and 100+ Hours of on Demand HD Videos
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
- 10255+ students enrolled
- Complete Practical Training
- Download Access
- Watch Videos on Android and iOS App, TV, Computer & Tablets